— PROJECT NAME

TikTok Awards

— ROLE

Concept; Branding; Motion

— DATE

Nov 2023

We believe our creators are everything. They make our platform what it is -

more fun, more creative, more diverse, more authentic. The TikTok Awards is a celebration of them – Our creators.

Our creators are typically seen on a phone, but the impact they have on people’s lives goes way beyond that little screen, and the tagline Big on the Small Screen was crafted to reflect that.

My role involved creating the concept and tagline, delivering a creative guideline / toolkit that included the look and feel + motion design for the award show.