— PROJECT NAME
Shell Advance
— ROLE
Art Direction
Illustration
Motion Design
— DATE
Nov 2023
Worked with Elmwood Agency to create animated videos for Shell, and how Life is better with Shell Advance.
Our video series tackles real-life situations that viewers can relate to- with each episode focusing on specific challenges and how users can get through them, enjoying life a bit more hassle-free as the product ensures a smoother and easier experience.
My role here involved setting the art direction of the videos, creating the backdrops / illustration, to tracking, animating, and compositing the scenes together.
Technical / Behind the Scenes
This video was created by shooting talents against green screens, which was brought into post production and had all their camera movements tracked in After Effects. This was later composited together with 2D graphics.
Process
WIP of illustrations and KV drafts
