- ROLE

Editor

- FOR

IMDA x BLKJ

- DATE

April 2020

Covid-19 saw many workers going into quarantine, and while Singaporeans cared for them, there was no way to direct their care and concern. The language barrier also made it hard to connect with them.

So BLKJ, along with IMDA and numerous partners such as Mediacorp, Facebook, Starhub and Mother Tongue, created a Whatsapp hotline to collect messages of hope and love for the migrant workers. These messages were then translated and shared with the migrant workers. The initiative was picked up by the local newspapers and ran free on cable TV, and even shared by Prime Minister Lee Hsien Loong.