- ROLE
Art Direction
Project Management
- FOR
SEA Games
- DATE
2023
SEA Games is a biennial multi-sport event which involves participants from the countries of Southeast Asia. Apart from the core sports, the SEA Games also features cultural sports unique to our region, such as sepak takraw, silat, arnis and more.
As a celebration of our partnership, TikTok wanted to
1. Highlight national pride in Cambodia
2. Showcase the charm of sports by featuring national athletes, the fans, and the cultural flavour that’s unique to our region.
All done through the lens of TikTok.
*Videos produced by Semicolon.*
[Video 1] Welcome to Cambodia
The focus is placed squarely on Cambodia here. It draws a lot from the country, sharing amidst the sports and athletes, glimpses into the sights and the culture of Cambodia.
[Video 2] Home of the SEA Games
This video aims to give a flavour of sports in the SEA region, and what audiences can expect at the 32nd SEA Games.
TikTok Campaigns
A series of campaigns that i art directed / edited:
AFF Cup I SEA Games I PRIDE 2023 I Year of Dragon I GamingOnAir