— PROJECT NAME
ALBB X Paris Olympic 2024
— ROLE
Art Direction
Illustration
Storyboarding
— DATE
20.07.2024
I worked with the agency, MOI to set the art direction on the Alibaba Cloud x Paris Olympic videos.
My role included storyboarding, art direction and illustrating the frames for animation.
This video demonstrated the capabilities of Alibaba Cloud – available in 30 regions around the world, and enables live media signals to be transmitted to audiences worldwide via their Live Cloud. Their technology also allows for 360 camera pans, providing audiences an immersive experience.
First Iteration
Final Styleframes
We went for isometric designs to match the theme of the previous year’s video, intercutting between flat and isometric views to provide more variety in the video.
Client: Moi Agency
Animators: Kit Khong, Anchor Agency